There’s a persistent myth in business culture that success looks a certain way: consistent energy, linear productivity, confidence in meetings, tidy inboxes, and the ability to “just push through.” For many neurodivergent business owners, that version of success is not just unrealistic, it’s actively harmful. And yet, when neurodivergent people struggle in business, the response is often framed as a personal failing rather than a structural mismatch. Coaching focuses on minds